> For the complete documentation index, see [llms.txt](https://help.eventool.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.eventool.com/en/app/launch.md).
# Launch
## How long does it take for an app to be published?
To start the process of publishing a native app in your developer accounts, the application must be configured (design and sections) and have content about the event.
{% hint style="info" %}
We always recommend planning project deadlines taking into account a margin of between 2 and 3 weeks for the availability of the app in the virtual stores, although these times may ultimately be reduced.
{% endhint %}
### App Store: up to 10 days
This timeframe may be affected if they request additional information to proceed with publication.
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Once we submit the app for review, we cannot interfere with the publication timeline, as we depend on third parties—the reviewers from the app stores themselves.
There are certain periods in which app publication may be delayed, such as holidays or periods of increased workload at Apple.
### Google Play: up to 7 days
Although the process of submitting the app for Android is simpler, the publication time does not depend on us and may be affected by different factors: requests for additional information, holiday periods, policy changes, etc.
Google Play
Steps to create a developer account on Google Play
